The 3.5 inch retina display on the Apple iPhone 4 hits you with a clarity of visuals not yet experienced on a smartphone. The individual pixels are so fine the human eye cannot see them and so brings an unparalleled high–definition experience. The 5 megapixel camera takes full advantage of this optical range and offers tap–to–focus, geo–tagging, LED flash/light, iMovie editor and HD video capture.
Battery life has thankfully been given a huge boost in Apple's latest incarnation of the iPhone. You can now multitask 'till your heart’s content using the built–in iPod to play music and videos whilst downloading an iBook or navigating your journey with the help of A–GPS, maps and a digital compass. The fun side of the iPhone offers 3D motion–sensing game play and the Safari Web browser gives access to more than 200,000 downloadable applications, as well as putting the whole of the internet into the palm of your hand.In–call features include 2 video cameras that can capture the user as well as their surroundings and dual microphones for a superior quality of sound. Messages are kept in one unified inbox and the menu assists in keeping things organised with applications that can be placed into folders.
The 16GB Apple iPhone 4 has a stylish design with a black stainless steel band and flat glossy surfaces with a fingerprint resistant coating. Truly the must have gadget for 2010, the iPhone 4 is set to make most other smartphones look rather mediocre.

Judging by Apples previous attempts, the iPhone 4 has a huge amount of hype to live up to. And boy, it does that and more. Improvements-a-plenty are to be found in Apple’s latest incarnation. Read on to get the full iPhone 4 lowdown here at easy mobile; then compare the latest contract deals!
The iPhone 4 features a touch sensitive screen uses that Apple terms "Retina display" technology. And it has to be seen to be believed, this screen is simply stunning, with exceptional detail and colour reproduction. It’s the best screen seen on a phone to date, and this is no exaggeration.
The screen of the iPhone 4 measures 3.5 inches to the diagonal. It's a multi touch display, with an eye-watering 960 x 640 pixel resolution. The resolution is so large in fact it's near impossible to distinguish any single pixel on the screen, even if you hold it up to your face. It’s as close to real life as you're going to get on a mobile phone's screen.
The iPhone 4 is a lovely shiny phone, and looks like a fingerprint magnet. Thankfully, this isnt really an issue as the screen features resistant oleophobic (anti fingerprint) coating on both sides. So, no need to worry about those big messy paw prints.
The Apple iPhone 4 is a beautifully sized and weighted phone. It gracefully rises 4.5 inches in height, has a width of 2.31 inches and a slender depth of just 0.37 inches. The iPhone 4 is a strikingly thin phone, especially when compared with previous iPhones, such as the 3GS. In fact it's a respectable 24% thinner then the 3GS, thanks to ever shrinking technology. The iPhone 4 weighs in at 137 grams; it's certainly no pocket buster, but it does weigh a smidge more than the 3GS.
Both the camera and video recording abilities of the iPhone 4 have received an upgrade from the 3GS. It now has a 5 megapixel camera with LED flash (upgraded from the 3GS's 3 megapixels). The iPhone 4 can record 720p half HD video at 30 fps. Recording video at this resolution is an impressive feat for any phone, Apple or not.
A nice, easy to use feature of the iPhone 4's camera is Geotagging. Geotagging adds the ability to tag a photo automatically with location details; using the on board GPS you can simply set it and forget it while snapping away.
Again, Apple has managed to squeeze in large improvements in the battery life department. Compared to Apples previous model, the 3GS, battery life has been markedly improved by up to 40%. This power boost alone is reason enough to upgrade your iPhone.
Usage times for the iPhone 4 are quoted as follows: 7 hours of call time over 3G or 14 hours of call time over 2G. 300 hours of standby time, up to 10 hours of video playback and an impressive 40 hours listening to your tunes. That's a lot of music for just a single charge.
The battery on the iPhone 4 is rated at 1420mAh. As is normal for the iPhone, the battery is not replaceable as it is built into the iPhone itself. The iPhone 4 can also be charged via USB if required.
The iPhone 4 can connect to the cellular networks via 2G or 3G. It has all the current wireless standard built in (Wi-Fi 802.11 b/g/n), and Bluetooth 2.1 for transferring your files. It also has a standard 3.5mm headset jack.
The iPhone 4 comes in two storage flavours - 16GB or 32GB. Both models provide a huge amount of storage for the music, pics and apps the iPhone is famed for. As is usual for the iPhone, the memory is not expandable with a micro SD slot, but this shouldn't prove a problem.
The iPhone 4 features an assisted GPS digital compass; use it with Google Maps and you'll never get lost on your way to the supermarket again. There's also a three-axis gyro and accelerometer, creating a Nintendo Wii like experience for gaming.
The iPhone 4 also sports an Ambient light sensor; to help save your battery the iPhone will adjust its brightness levels according to the ambient lighting conditions. It also features a nifty proximity sensor, so it knows when to lock its keypad from accidental presses when you pick up the handset to take a call.
The iPhone 4 has a healthy dose of 512MB of RAM onboard. It also has the latest 1GHz ARM Cortex A8 processor, so there's little chance of experiencing any lag or slowdown with this speed demon.
The operating system on the iPhone 4 represents Apples latest and greatest; iOS4. There are plenty of new features in iOS4, including the long awaited ability to multi task your apps.
The Apple iPhone 4 is a worthy successor to the 3GS. It features a stunningly detailed screen, extended battery life and HD video, as well as hundreds of other small improvements and additions. As I've mentioned several times before, the iPhone 4 is also an incredibly sleek phone at just 0.37 inches in depth.
However, the iPhone 4 is not simply a worthy successor - it certainly holds its own as an incredibly user friendly and functional smartphone. So, why not compare the best deals and contracts in the UK here at easy mobile?
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| | Tariff | Minutes | Extras | The Deal | Monthly Cost | Retailer | |||
FREE | 50 mins 250 texts 18m contract £26.00 per month | 50 mins | 250 texts 750MB internet |
| £26.00 per month | ||||
FREE | 100 mins with 250MB 18m contract £31.00 per month | 100 mins | 500 texts 250MB internet |
| £27.67 £31.00 before discount | ||||
FREE | 900 mins with 500MB 12m contract £46.00 per month | 900 mins | unltd texts 500MB internet |
| £46.00 per month | ||||
FREE | 100 mins 500 texts 18m contract £31.00 per month | 100 mins | 500 texts 750MB internet |
| £31.00 per month | ||||
FREE | 100 mins with 250MB 18m contract £31.00 per month | 100 mins | 500 texts 250MB internet |
| £31.00 per month | ||||
FREE | iPhone 31 18m contract £31.00 per month | 200 mins | 250 texts 500MB internet |
| £31.00 per month | ||||
FREE | iPhone 31 18m contract £31.00 per month | 100 mins | 500 texts 1GB internet |
| £31.00 per month | ||||
FREE | 100 mins with 250MB 24m contract £26.00 per month | 100 mins | 500 texts 250MB internet |
| £23.50 £26.00 before discount | ||||
FREE | 100 mins 500 texts 24m contract £26.00 per month | 100 mins | 500 texts 750MB internet |
| £26.00 per month | ||||
FREE | 100 mins with 250MB 24m contract £26.00 per month | 100 mins | 500 texts 250MB internet |
| £26.00 per month | ||||
FREE | 300 mins with 500MB 18m contract £36.00 per month | 300 mins | unltd texts 500MB internet |
| £36.00 per month | ||||
FREE | 300 mins with 500MB 18m contract £36.00 per month | 300 mins | unltd texts 500MB internet |
| £36.00 per month | ||||
FREE | iPhone 36 18m contract £36.00 per month | 300 mins | 500 texts 1GB internet |
| £36.00 per month | ||||
FREE | iPhone 36 18m contract £36.00 per month | 600 mins | 500 texts 500MB internet |
| £36.00 per month | ||||
FREE | 300 mins with 500MB 18m contract £36.00 per month | 300 mins | unltd texts 500MB internet |
| £36.00 per month |